I earned my MBA at XXXX University and now hope to continue to study in your wonderful program where I feel most at home and earn the terminal degree in my field, the Doctor of Business Administration, DBA.
I have experienced a supportive yet highly challenging academic environment at XXXX and I am convinced that XXXX University is where I could most excel in a doctoral program. I am most impressed by the quality of your doctoral in Business Administration Program at XXXX University both with respect to content and the excellent faculty - particularly the breadth of the core and major curriculums. I also appreciate the great diversity among my colleagues and the opportunity to expand my network at XXXX University.
I look forward to the opportunity to continue to cultivate an ethic of service as an integral part of my professional advancement and in this way make my foremost contribution to the business community. I hope to become an expert consultant for businesses and brands, helping them to achieve recognition, loyalty, and to expand their potential and reach new heights. I have also set my mind to continue research and teach others who seek to excel in this complex, fascinating, and rapidly evolving field.
Coming from a hardworking middle-class family, I grew up seeing my father working extremely hard to sustain our family business of manufacturing leather goods. Working at one of his stores throughout my senior year in high school sparked that entrepreneurial mindset and the curiosity of business mechanism in me. I recognized that we could reach a certain sales volume, but never excelled to the next level. It was not until college that I established that we lacked a proper brand to dominate the market competition. Always longing to be a leading part of something bigger than the limits I had been confined in my whole life, I set my mind on pursuing a career in marketing.
I took the first step as a Social Media Associate, progressed to Marketing Assistant Manager, and finally became Brand Manager after 7 years of fruitful experience. As Brand Manager, I constantly pushed to develop and refine elements of the salon’s brand, as well as to ensure a positive relationship between the customers and the brand. Innovations within this position included re-establishing the salon’s new brand concept to promote city-wide recognition and consumers’ loyalty.
In 2015 when I began the Rewards Loyalty Program, we achieved the record of 75% customer retention rate within the first three months of implementation. In 2016, I strategized and launched the biggest sales promotion of the year “You’re the Artist”, allowing customers to freely design their own nails and compete against each other via social media. The promotion was successful, yielding $255,000 gross revenue with an 86% contribution margin. I have been trying to find exciting new ways to propel the business offerings to the top and enhance our market position.
My successes to date have been achieved by applying determination, diligence, and intellectual curiosity to exceptional degrees. I took to heart a quotation from Babe Ruth: ‘It’s hard to beat a person who never gives up’. This sums up my attitude to challenges of any kind from the most difficult to the most routine. I apply doggedness together with a highly positive and optimistic attitude, which has served me well and is what I always try to instill in those I mentor.
My passion, throughout my university time in both Vietnam and America, continued to be Digital and Social Media Marketing and Analytics. As digitization revolutionizes marketing strategy, I am fascinated by the ways in which the global emergence of social networking, new customer monitoring tools, and smart devices have helped in data collection and revolutionized the modes of communication by which businesses and brands engage with consumers. I am eager to initiate research and initiate new models that effectively recognize consumer perception to develop effective online marketing strategies. The key question that I seek to answer is: ‘How do we systematically create and evaluate marketing strategies by applying more science and data analytics into our predictive modeling?’
Finally, with determination, dedication, and perseverance, I intend to become a worthy candidate for the DBA program by accumulating knowledge in the field, planning for future research initiatives, and cultivating groundbreaking models of marketing for global businesses. An excellent academic record coupled with a successful career in Marketing will allow me to excel rather than merely succeed in the program.
Thank you in advance for reviewing my credentials and considering my application.
DBA Personal Purpose Statement Examples
